What to charge

P8082035-flickr888 Was mostly an observer to an interesting conversation the other day. It centered around what your time is worth and then evolved into a quick discussion about microstock. In this case, it related to photography, but I can see how it applies to most anything we do. On one end was an altruistic sort who wanted to work for cheap. On the other was a seasoned veteran. Neither is a full time photographer at the moment.

The altruistic one was lamenting how to bring a quality product to the less fortunate, and yet still make a profit. It’s a noble thought, and one I have had where senior pictures are concerned. I think the real, underlying concern though was how do you cater to this market, and still get called for the high end shoots. If you put your pricing out there online, it’s pretty static, and one or the other demographic isn’t going to find it acceptable for their needs.

The veteran was pretty straightforward. Charge what you think your time is worth, and also charge for the demo you are targeting. You can’t target both and be respected by either was the gist of it I think. I tend to agree. Of course, I have my web consulting experience to fall back on. Charge low, and you get low-end customers who don’t have as big of aspirations (or budgets). Charge high, and the clients may be fewer and farther in between. Certainly a fine line to walk.

Come back tomorrow for the discussion about microstock.

Tagged with:
 

4 Responses to “What to charge”

  1. SRWHEELR says:

    Hey there buddy, you must be talking about that conversation me and my Photoshop instructor had. I think one of the ways I solved my problem was to offer a sentence in my price listing saying “contact me if none of these packages work for you.” I think that’s a clue for people that I am willing to offer more affordable packages without making them feel like they are cheap if they can’t afford the things I have listed on my business website.

  2. [...] I talked about part of a conversation I observed recently. This is how the second part of it [...]

  3. [...] reading more than a few books on the subject of photography lately. Also been hanging around some interesting conversations that have made me think (never a bad thing). Some of what I am seeing and hearing is this: [...]

  4. [...] reading more than a few books on the subject of photography lately. Also been hanging around some interesting conversations that have made me think (never a bad thing). Some of what I am seeing and hearing is this: [...]

Leave a Reply