Colorado Photography by Chester Bullock

When I started thinking about how I was going to present and offer the photos to the Lakewood Cheer Squad after their photo shoot last weekend, I debated for some time on whether or not to offer “packages” or “sets”. Ultimately I decided against it. Instead, using Zenfolio (and their awesome free trial), I just made the photos available as individual ones and let the girls and their families choose what was going to work best for them.

The main reason I did this is that I remember after I had my senior pictures taken way back when (1989). We had a ton of pictures left over because they didn’t have a package that was “just right” for me. By going the way that I did hear, parents and extended family can order what they want, when they want. I’ll probably keep the pictures online for 6 months to a year (Unlimited and Premium accounts have no limitations), so they can reorder when they want. This is the way business should be run, in my mind. Let the consumer decide what is best for them, not what is best for me to sell. Hmmm, I wonder what other industries could put this notion to work?