Welcome to this week’s “Photo of the Week” – Inspiration. Available now as a print, this photo has been one of my most popular the past few years. I think that now, more than ever, people are in need of hope and inspiration, and I think this photo conveys that message. I feel better every time I see it.

About the image: I took this photo during a camping trip near Bailey, Colorado (just off Kenosha Pass, in Hall Valley for you locals). It was early in the morning, and we had just started a campfire. It was producing a lot of smoke, as campfires do, and I looked up to see the sun hitting it just right amongst the trees. I had to have a photo. This trip was even more special, as it was the first camping trip for our then 3 month old daughter Natalie. She loved camping, and has tried to be outdoors as much as possible ever since.

If you are interested in a download for personal printing, or a commercial rights license, please contact me directly.

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Lakewood High School Cheerleaders 2008-09
Like any photographer with an online presence, I wanted to be able to sell prints of my images online. I have a number of images that I think are worthy of hanging on the walls of homes and businesses (corporate art I guess), and I also have portraits that I have done of various people (mainly my daughter’s senior pictures and the Lakewood High School Cheerleaders). In either case, it is the ultimate convenience for my customers to be able to review their images online, tell me if they want any of them retouched, then be able to order the final versions in whatever dimensions or on whatever material (canvas wrap, coffee mug, etc) they want.

I took these things into consideration when I started looking for an online gallery source. I could have done it myself, using Gallery2 or similar software, but I honestly didn’t want to handle the back-end pieces of fulfillment. A one stop shop was a good idea. So I researched the different sites out there. Smugmug is widely regarded as the market leader. The there is Zenfolio and a bunch of others.

I have friends on Smugmug, and I never really liked how the sites looked. I know customization is possible, but I was hoping to avoid that. Zenfolio, however, had a nice, clean interface. The ordering process was straightforward. They let me do coupons and all that sort of stuff. The only thing they were lacking was digital downloads. This is a pretty big deal in this day and age. A number of other sites offer this. As recently as July, they indicated this was a priority and they were working on it. As recently as 10/28 though, they made it crystal clear that we won’t see it in the immediate future.

Instead, Zenfolio is putting their development focus on allowing comments on photos. I have a couple issues with this.
1. Zenfolio is not Flickr. It is a commerce site. Comments are secondary in nature to the sales process.
2. Digital downloads offer immediate $$ returns. As a photographer looking to make money from my images, this is a priority to me.

I have already lost at least one sale that I know of because I didn’t have an immediate download option available. And that was someone who took the time to let me know. How many opportunities have their been that I was not aware of?

It’s my own fault really. I have this need to be different, and give “new guys” a chance even when it might not make the most sense. I have learned my lesson though. I am signing up for my Smugmug free trial today and will start using their tools to migrate my stuff away from Zenfolio. The good news is that the “Print of the Week” entries will now be available as digital downloads, so you can use them as a desktop, print them for yourself at home, or however you want to use it. Commercial licensing will also be available if you want to use one of my images for an ad campaign or something similar. I’ll let you know as soon as this is available.

By the way – if you have found this post and are a dissatisfied Zenfolio / Flickr / Picassa / Phanfare / Yahoo / Photosite customer, go to smugglr.smugmug.com and see how you can migrate your stuff to Smugmug, and save significantly on your first year with them.

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Composite Images

Happy Halloween  (by bridgepix)
Photo by bridgepix
I have been reading a lot lately – books, magazines, online articles and blog entries (always been a voracious reader really). I have been noticing a trend in all the materials I have been reading – composite images are ok.

When I say composite, I mean images that are created using pieces of other images. For example, there is an article(PDF) in this months AfterCapture about a well respected (and well paid) photographer who is creating wonderful compositions (the theme in the article is Halloween related).

A book I have been reading recently, Shooting & Selling Your Photographs, also has a couple of examples where the author has sold composite images for respectable sums of money.

I am sure this has purists screaming, and artists gleaming. It’s the perfect hybrid for this medium though, in my eyes. You can still deliver an image that people want. As I mentioned in a previous post, this is really what it is all about – deliver what the customer wants. And that is why the purists scream. But I am not making images just for myself, to remember something exactly as it was. And if I do, then I don’t really modify it that much.

I see a lot of potential here. I think real estate photographers have already been doing this for some time, and clearly advertising does it. So if it will help me to make more marketable images, who am I to argue. I have a Photoshop class coming up soon. I hope it will give me the skills needed to make these images look natural. Can’t wait to try it.

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Funny coincidences

Arizona Sunset
Sometimes I think I am a crazy person for believing in some of my photographs the way I do. Take this one for example. It is a crop of a larger image, but there were some things in the larger one that I didn’t like. Rather than editing them out and going through all that (which I deperately need to learn how to do better), I just cropped the image down to the piece I liked. Unfortunately, that operation left the Saguaro cactus in the middle of the image. In all of the images I have seen of Arizona, I can’t really say that I have seen any others like this. Which made me think I was crazy for liking it.

Fast forward to this past weekend. I was reading a book on exposure, and lo and behold, the other had taken a similar image in Arizona. Going through the book more, I saw other shots similar in nature to the ones I had come up with all on my own. Knowing what the publishing cycle is like, I know this guy was there before me. But we saw similar things. That is really encouraging to me. To see similar photos published in a book alleviates any thoughts of being crazy. It reinforces my thought that I might know at least a little bit about what I am doing.

BTW – watch for the book review soon, I am almost done with it. And not too soon – I have 3 more books coming in from Amazon this week.

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Park Hyatt, Beaver Creek, Colorado
Seems like forever ago that I decided I wanted to start shooting real estate for a part time income. Ever since, I have been doing my homework – reading the relevant sites, starting to engage in Flickr group conversations, ordered and read an ebook. Beyond all that, I have been doing a lot of practicing. I have gone back to images from a few months ago and reworked them in Photoshop, taking advantage of lessons learned in the ebook and the Flickr groups (I can’t say enough good things about the people in the PFRE Flickr group – they have been very helpful and nice to boot). I took the best of the crop and created my Real Estate / Resort Photo Gallery.

This gallery represents the first step in me deciding that it is time to actively market my services for real estate photography in the Denver metro area (probably focusing on Denver, Lakewood, Littleton, Wheat Ridge, Golden) and the Colorado Front Range (to include Bailey, Conifer/ Aspen Park, Evergreen, Morrison, Kittredge, Genesee, the 285 and I-70 corridors). I never mind a trip to the mountains, so I plan to also be available in the Summit County area, covering Keystone, Dillon, Silverthorne (and Wildernest), Frisco, Breckenridge and Copper Mountain.

I have not finalized pricing yet, but plan to do that soon based on similar services in the area. Yes, times are tough right now in real estate, but I think quality photos can really help generate interest in a property. When the economy is down, effective marketing is that much more essential.

Take a look at my Real Estate / Resort Photo Gallery and let me know what you think.

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Surf's Up in Cocoa Beach, Florida
Seems appropriate to offer a beach picture since winter is gearing up. I took this photo on Cocoa Beach in Florida. I had watched this surfer work the breaks north from the pier. He went a good long ways, then finally came out of the water and headed back towards the pier, which is when I took this photo. Order your copy now at the “print of the week” price.

If you are interested in a download for personal printing, or a commercial rights license, please contact me directly.

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HDR Done Right

Ferringway #8 As previously mentioned, I took some time while in Durango recently and worked on my HDR images, specifically where real estate is concerned. I even followed the directions from the Photomatix people. While I actually took several HDR images on my trip, I was particularly pleased with the real estate ones.

The best one, the exterior shot above, is a combination of 4 exposures. I imported all of my images form the weekend into Lightroom, then selected them and corrected the white balance. I had shot them without resetting my settings from earlier experiments – thank god for RAW and Lightroom. I then took the 4 images and exported them using the HDRSoft Photomatix Lightroom export plugin. I then combined the images in Photomatix, adjusted the tone map until I had an image I liked, then saved it and went back to Lightroom.

I had some really bad converging verticals though, so from Lightroom I chose to edit the image in Photoshop CS3. Once in PSCS3 (say that 5 times fast), I used the Distort feature to straighten the verticals and make everything look proper. All in all, I am quite pleased with the outcome. I know there are free tools out there to generate HDR images, but none of the ones I tried came anywhere close to Photomatix in terms of resultant quality or ease of use. If you are seriously considering HDR photography, you really should invest in Photomatix.

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Artist vs. Photographer, Part II

Ferringway #8
Last week I wrote about “Switching From Artist to Photographer”. The article was intended to be answer to a friends question regarding portrait photography and how I can “flip the switch”. This applies equally in real estate photography.

What? Where does real estate fit into this? Simple – this is another area where you have to deliver what the client wants, not your artistic impression of what you saw. This really hit home in a recent Photography For Real Estate entry by Larry Lohrman. The subject of the entry was “How to Survive in a Competitive Environment“. Along with the usual good advice, Larry quoted a comment from a Flickr PFRE group discussion by Fred Light (still haven’t watched his DVD yet). A piece of the quote:

For Realtors, it’s not about ‘the art’, ‘the creativity’, ‘the process’, and you can’t base your pricing on something Realtors don’t care or know about. The only people that care about that are the photographers, OTHER photographers and those who really appreciate photography as ART.

Realtors care about PRICE. Realtors care that the photos look GOOD and look better than what THEY could take. It’s really that simple. As long as a photographer (pro or semi pro or amateur) takes BETTER photos than the Realtor could themselves, they will get hired.

Price discussions notwithstanding, Fred hit it squarely on the head. Photographers really are the only ones who care about the artistic side of an image when it comes to real estate or portraits. The buyer (agent/ family member) who commissions you just does so because they believe you can do a better job than they can, or than other people they know can. It’s that simple. So make sure you give them what they want, charge fairly for it, and you shouldn’t have any problems.

All of life should be this easy, no?

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Finding the time

Colorado Aspens in HDR from Photomatix
I am very fortunate in that I travel a fair degree, both with my family and without. When I am traveling without them, it is fairly easy to stop along the way, take detours to photogenic subjects, etc.

It’s when I am with the family that it gets more complicated. Especially on a trip like our last one. We were making the ~350 mile drive from Denver to Durango to do a campus visit at Fort Lewis for our oldest (she is going off to college next year). I didn’t expect the fall colors to still be quite so intense, but I did know, from past trips down that way, that I would want to take pictures of at least a few things.

On the way down, we did make one stop for photos on Wolf Creek Pass. I didn’t get anything spectacular, I did practice with panorama mode a little bit. A few miles further down the road, I did catch a glimpse of an aspen stand that I liked. But we were already 5 hours into this drive and even I didn’t think it would be worth it to stop.

During the course of the next couple days, we spent a fair amount of time in downtown Durango. I had my camera with me, and took a bunch of pics of the Fort Lewis Homecoming Parade, but that didn’t yield anything spectacular. I almost went to the railroad tracks to get pics of the trains coming back for the night, but even that didn’t sound good to me. The Durango & Silverton Narrow Gauge Railroad has had more pictures taken of it than I ever will take in my lifetime. So these would pretty much be snapshots for me as opposed to anything of value. I could have gone down to the railyard to try and recreate this image I shot a few years ago, but I had this nagging doubt that it was getting too late and the moment just wouldn’t be there. Clearly my focus was on other things.

Saturday evening the kids wanted to go do some shopping. I opted to return to the condo instead, and the family took off to the mall. When we had arrived at the Ferringway condos on Friday, I did make a mental note that this place would be good additional practice for my real estate photography. In doing so, I could practice positioning of my wireless flash (love those eBay Cactus triggers), practice HDR exposures (in proper increments this time), and in general practice the proper views of the rooms. So after they dropped me off, I did just that. The results are pretty good I think. Good enough that I think I am ready to officially start trying to make a go of this real estate photography thing, both in Lakewood/ Denver as well as the mountains (Summit County, etc).

On the drive back Sunday, we did make two unplanned stops. The stand of aspens that I saw was still very vibrant. So we stopped and I spent about 10 minutes taking pictures (the one above is one of the HDR versions, processed in Photomatix). We also stopped at the north base of Wolf Creek Pass to get some pictures of the creek. Noone of those came out too well, but there was a good shot of the rock formations that I like.

I try to balance family and photography as much as I can when I am with the family, but sometimes it feels like I should try to do more on the photography side when we go certain places. How do you balance it?

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Book Cover
“The Art of Black and White Photography”, by Torsten Andreas Hoffman, is the latest Rockynook book that I have read. So far, only one Rockynook title has disappointed me. “The Art of Black and White Photography” was definitely not a disappointment.

Black and white photography has interested me for some time, but I haven’t really found the right subjects for it. When I thought I had a good candidate, it turned out to be much better in sepia than b&w. This book went a long way in helping me to understand what subjects woiuld do better in black and white. It also presents a wealth of knowledge about using modern tools (Photoshop CS2 was quoted) to refine images and get the most out of the exposure. The insistence to shoot in RAW was spot on. I learned this the hard way, but if you haven’t gone to that exclusively yet, you need to.

While the title of the book implies exclusivity to B& photography, there is still quite a bit of useful information that crosses over to the color world also. Since I plan to keep shooting color and selectively convert to black and white in post processing, I was happy to see this. Every aspect of photography is addressed – landscapes and portraits, motion and still life, day and night exposures, you name it. Extensive sections cover Genres and Concepts as well as Composition Rules. Perhaps most useful to me (and well worth the price of the book) is the last section covering “The Digital Darkroom”. I love getting useful Photoshop tips, and this book does not disappoint. Hopefully future editions will also include Lightroom tips.

“The Art of Black and White Photography” is one book that I could not put down once I started reading it, and I cannot wait to apply some of the concepts I learned.