Millions of new websites and blogs are established daily across the web. However, few of those just starting out have the necessary skills to optimize their pages for the top search engines like Google. We at SEO Consultant Brisbane realize that Search Engine Optimization or SEO is vital for a site’s existence and attracting traffic. SEO is also the strong suit of all basic marketing tactics online. Here is something important to consider. The majority of people that discover your website, will do so through a search engine. Few people rarely just directly type a URL to a website. Ranking high on the search engines will shift your site into high gear. Here are 5 basic SEO tasks you should implement today.
Web Page Titles
We are going back to basics here. Of course, there are new strategies that are implemented every day about SEO. However, it is still the basics that draw traffic and the search engines to a website. Some new webmasters make the mistake of placing the same title on every web page. Instead, give each page a distinctly different name with a keyword in the title. This should help the search engines recognize that the web pages contain distinctly different content and rank the pages accordingly.
Add Meta Descriptions
Meta descriptions are part of the HTML coding that the search engines read. This information includes key information about the website. It is vital to place the top keywords in the descriptions to let the search engines know what the page is about and rank the page.
The fact is that meta descriptions are still very important to SEO basics because the meta description appears on search results and coax the searcher to click the link provided.
Add Meta Tags
Some mistaken web designers are operating under the false assumption that web page meta tags are a thing of the past, and no longer required. The meta tag section on a web page is still very important because it helps the search engines find and rank the web pages on a website. There are two meta tags to carefully consider. They include the meta description and the meta keywords. The meta tag section is HTML coding that contains the carefully researched keywords, that accurately depict the content that is on the page.
Most new webmasters place a lot of emphasis on the text that is on the website. This is a great practice. However, it is also vital to pay just as much attention to the images that are on the website pages. Certainly, search engines cannot accurately provide information about the graphics or images on the site, unless the webmaster uses the ALT text code to describe the graphics or images on the web page. The ALT text is HTML coding that is designed to describe the images and is read by the search engines.
The search engines crawl the Internet looking for sites to index and rank. The experts state that an accurate URL that is shorter, is more likely to get indexed by the search engines than a very long URL that does not accurately describe the website’s content.