Why I want an Olympus E-30 DSLR

Olympus E-30 DSLR

In the DSLR world, most people think that there are just two brands – Canon and Nikon. They find it quite easy to forget about the other players in the market – Sony, Pentax, Olympus and others. I have never really understood why it is so easy to dismiss these other manufacturers. In fact, the Zuiko lenses from Olympus have long been regarded as some of the finest glass around.

I don’t know that I would say I take offense to this dismissiveness, but I guess I do. Back when I started shopping for a DSLR to move up from my Canon G5 point and shoot (a VERY capable camera I might add), I looked at Canon and Nikon. And then I participated in a test drive event Olympus sponsored. I took home an E-500 for a weekend and was hooked. Shortly thereafter, I bought an E-510 kit that included 2 lenses. Since then, I have created some stunning images that get rave reviews. I even put them up for sale, that’s how confident I am of the work. I have done headshots, portraits, landscapes, product photos, all with my E-510. None of my clients have complained in the least.

Why then is it time to upgrade? More importantly, why do I want an Olympus E-30? Well, it’s time. As noted before, I am looking to ramp up how much I shoot. In that respect, having a second body is always a good idea. Once I start my schedule of team photos, there is no way I can be out of commission if something goes wrong with my only camera. So this is indeed a primary driver.

My photography is continuing to evolve though, and this is really why I am looking to upgrade my camera. I love taking HDR pictures. Sadly, Olympus elected to not update the 510 firmware to allow for the kind of EV bracketing that is ideal for HDR captures. The E-30 is well suited to this, allowing a 5 frame, 1 sec burst that will be perfect for HDR. Overall, the upgrade in frames per second from 3 on the 510 to 5 on the E-30 should help with taking pictures of my daughter, as well as the various sports I take pics of during the summer (baseball, softball) here in Colorado.

The increased megapixels will be nice, but not necessary. The ability to interact with the Olympus Radio system for flashes would be nice too, but I already make do with Cactus triggers (and manufacturer flashes in general are way too expensive). Simply put, I am taking my photography far more seriously, and I want a camera that can keep up. Sure, I could switch systems to Canon or Nikon, but right now I don’t see the point. I think the Olympus E-30 will work just fine for me.

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Best Western Denver SW (by Chester Bullock)

I do product photography, and I do real estate photography. But when it comes to shooting hotels and resorts, it’s a mix of both.

The manager of the Best Western Denver SW (located in Lakewood, Colorado despite the name), saw my photos recently and liked my work. They are in the middle of a website redesign and needed new photos of the property since they have completed renovations recently. I went down one recent afternoon and took care of the shoot. By the end of the weekend I had presented him with the images I thought were keepers. He was extremely pleased and they should be showing up on the website after the new one is launched. And I’ll be going back for exterior shots once things green up here in Colorado.

Contact me today if you have photographic needs in real estate, products or portraits.

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Review: Cactus Remote Trigger

Cactus V2s wireless trigger
Within the photography world, as with the rest of the world, there are people driving Ferrari’s and people driving Geo Metro’s. With respect to off camera flash equipment, the Ferrari’s would be Pocket Wizards and the Geo Metro would be the Cactus Radio Triggers – also known as eBay triggers. In fact, there seem to be some different versions of the eBay triggers that all work together. For the purposes of this review, I’ll just deal with the Cactus V2s.

I purchased these in July in anticipation of doing Real Estate Photography here in Lakewood and also for whatever portrait work I might start.

Ferringway #8
My best test for these was when I was shooting the Ferringway condo we stayed in recently in Durango. The layout of the unit was such that there was an open loft over the main living room. I wanted everything there to be lit well, so I got out the Cactus remote and attached my flash. I put the whole contraption on the included stand and took it upstairs. I bounced the light off the ceiling, so it diffused a little, but you can still see that shadows were cast in the final product.

For the one transmitter and one receiver, I paid roughly $40. I should have gone ahead and ordered a second receiver at the time, and have since acquired another. I have yet to test the full range, but I am suitable impressed with what I have seen so far. If you have been thinking about getting a pair, go for it. At this price point, you can use them for a few years to get comfortable before you invest in the Pocket Wizards.

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The “Shingles” Are Out

Lakewood High School Cheerleaders 2008-09
Last week I said that I felt like I was ready to start offering my services. Today I am announcing that I am officially in business. I am now offering my services for both portrait (senior pictures, group events, family portraits and corporate headshots) photography as well as real estate photography.

Why both?

Well, because I like both. And I have time for both, at least right now while my business is new. I decided to pursue portraits because of two things:
1) Megan’s Senior Pictures for Lakewood High School came out so well.
2) One of Megan’s cheerleading friends told me, in no uncertain terms, that she wants me to do her Senior Pictures when it’s her time. That made me feel pretty confident about what I am doing, and confidence is often the last hurdle when undertaking a new endeavor.

I also decided to pursue the real estate photography business because I think I have an eye for it. I know what sold me on my house, and I think I can help a realtor project the image of a house that will speak to people. With how badly the credit market is tightening up, I think it will be more important than ever to have the highest quality imagery for a property that is for sale.

I am not limiting it to real estate for sale though. I also intend to do resort and hotel photography too. Based on the photos I have taken at the Westin Kierland Resort and the Park Hyatt Beaver Creek, I want to offer my services to those types of properties as well.

I have added pages to this site outlining my portrait services as well as my resort/ real estate photography services. You will find sample portfolios for each service. If you are interested in either, please contact me so we can get some dates on the calendar.

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Composite Images

Happy Halloween  (by bridgepix)
Photo by bridgepix
I have been reading a lot lately – books, magazines, online articles and blog entries (always been a voracious reader really). I have been noticing a trend in all the materials I have been reading – composite images are ok.

When I say composite, I mean images that are created using pieces of other images. For example, there is an article(PDF) in this months AfterCapture about a well respected (and well paid) photographer who is creating wonderful compositions (the theme in the article is Halloween related).

A book I have been reading recently, Shooting & Selling Your Photographs, also has a couple of examples where the author has sold composite images for respectable sums of money.

I am sure this has purists screaming, and artists gleaming. It’s the perfect hybrid for this medium though, in my eyes. You can still deliver an image that people want. As I mentioned in a previous post, this is really what it is all about – deliver what the customer wants. And that is why the purists scream. But I am not making images just for myself, to remember something exactly as it was. And if I do, then I don’t really modify it that much.

I see a lot of potential here. I think real estate photographers have already been doing this for some time, and clearly advertising does it. So if it will help me to make more marketable images, who am I to argue. I have a Photoshop class coming up soon. I hope it will give me the skills needed to make these images look natural. Can’t wait to try it.

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Park Hyatt, Beaver Creek, Colorado
Seems like forever ago that I decided I wanted to start shooting real estate for a part time income. Ever since, I have been doing my homework – reading the relevant sites, starting to engage in Flickr group conversations, ordered and read an ebook. Beyond all that, I have been doing a lot of practicing. I have gone back to images from a few months ago and reworked them in Photoshop, taking advantage of lessons learned in the ebook and the Flickr groups (I can’t say enough good things about the people in the PFRE Flickr group – they have been very helpful and nice to boot). I took the best of the crop and created my Real Estate / Resort Photo Gallery.

This gallery represents the first step in me deciding that it is time to actively market my services for real estate photography in the Denver metro area (probably focusing on Denver, Lakewood, Littleton, Wheat Ridge, Golden) and the Colorado Front Range (to include Bailey, Conifer/ Aspen Park, Evergreen, Morrison, Kittredge, Genesee, the 285 and I-70 corridors). I never mind a trip to the mountains, so I plan to also be available in the Summit County area, covering Keystone, Dillon, Silverthorne (and Wildernest), Frisco, Breckenridge and Copper Mountain.

I have not finalized pricing yet, but plan to do that soon based on similar services in the area. Yes, times are tough right now in real estate, but I think quality photos can really help generate interest in a property. When the economy is down, effective marketing is that much more essential.

Take a look at my Real Estate / Resort Photo Gallery and let me know what you think.

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HDR Done Right

Ferringway #8 As previously mentioned, I took some time while in Durango recently and worked on my HDR images, specifically where real estate is concerned. I even followed the directions from the Photomatix people. While I actually took several HDR images on my trip, I was particularly pleased with the real estate ones.

The best one, the exterior shot above, is a combination of 4 exposures. I imported all of my images form the weekend into Lightroom, then selected them and corrected the white balance. I had shot them without resetting my settings from earlier experiments – thank god for RAW and Lightroom. I then took the 4 images and exported them using the HDRSoft Photomatix Lightroom export plugin. I then combined the images in Photomatix, adjusted the tone map until I had an image I liked, then saved it and went back to Lightroom.

I had some really bad converging verticals though, so from Lightroom I chose to edit the image in Photoshop CS3. Once in PSCS3 (say that 5 times fast), I used the Distort feature to straighten the verticals and make everything look proper. All in all, I am quite pleased with the outcome. I know there are free tools out there to generate HDR images, but none of the ones I tried came anywhere close to Photomatix in terms of resultant quality or ease of use. If you are seriously considering HDR photography, you really should invest in Photomatix.

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Artist vs. Photographer, Part II

Ferringway #8
Last week I wrote about “Switching From Artist to Photographer”. The article was intended to be answer to a friends question regarding portrait photography and how I can “flip the switch”. This applies equally in real estate photography.

What? Where does real estate fit into this? Simple – this is another area where you have to deliver what the client wants, not your artistic impression of what you saw. This really hit home in a recent Photography For Real Estate entry by Larry Lohrman. The subject of the entry was “How to Survive in a Competitive Environment“. Along with the usual good advice, Larry quoted a comment from a Flickr PFRE group discussion by Fred Light (still haven’t watched his DVD yet). A piece of the quote:

For Realtors, it’s not about ‘the art’, ‘the creativity’, ‘the process’, and you can’t base your pricing on something Realtors don’t care or know about. The only people that care about that are the photographers, OTHER photographers and those who really appreciate photography as ART.

Realtors care about PRICE. Realtors care that the photos look GOOD and look better than what THEY could take. It’s really that simple. As long as a photographer (pro or semi pro or amateur) takes BETTER photos than the Realtor could themselves, they will get hired.

Price discussions notwithstanding, Fred hit it squarely on the head. Photographers really are the only ones who care about the artistic side of an image when it comes to real estate or portraits. The buyer (agent/ family member) who commissions you just does so because they believe you can do a better job than they can, or than other people they know can. It’s that simple. So make sure you give them what they want, charge fairly for it, and you shouldn’t have any problems.

All of life should be this easy, no?

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Finding the time

Colorado Aspens in HDR from Photomatix
I am very fortunate in that I travel a fair degree, both with my family and without. When I am traveling without them, it is fairly easy to stop along the way, take detours to photogenic subjects, etc.

It’s when I am with the family that it gets more complicated. Especially on a trip like our last one. We were making the ~350 mile drive from Denver to Durango to do a campus visit at Fort Lewis for our oldest (she is going off to college next year). I didn’t expect the fall colors to still be quite so intense, but I did know, from past trips down that way, that I would want to take pictures of at least a few things.

On the way down, we did make one stop for photos on Wolf Creek Pass. I didn’t get anything spectacular, I did practice with panorama mode a little bit. A few miles further down the road, I did catch a glimpse of an aspen stand that I liked. But we were already 5 hours into this drive and even I didn’t think it would be worth it to stop.

During the course of the next couple days, we spent a fair amount of time in downtown Durango. I had my camera with me, and took a bunch of pics of the Fort Lewis Homecoming Parade, but that didn’t yield anything spectacular. I almost went to the railroad tracks to get pics of the trains coming back for the night, but even that didn’t sound good to me. The Durango & Silverton Narrow Gauge Railroad has had more pictures taken of it than I ever will take in my lifetime. So these would pretty much be snapshots for me as opposed to anything of value. I could have gone down to the railyard to try and recreate this image I shot a few years ago, but I had this nagging doubt that it was getting too late and the moment just wouldn’t be there. Clearly my focus was on other things.

Saturday evening the kids wanted to go do some shopping. I opted to return to the condo instead, and the family took off to the mall. When we had arrived at the Ferringway condos on Friday, I did make a mental note that this place would be good additional practice for my real estate photography. In doing so, I could practice positioning of my wireless flash (love those eBay Cactus triggers), practice HDR exposures (in proper increments this time), and in general practice the proper views of the rooms. So after they dropped me off, I did just that. The results are pretty good I think. Good enough that I think I am ready to officially start trying to make a go of this real estate photography thing, both in Lakewood/ Denver as well as the mountains (Summit County, etc).

On the drive back Sunday, we did make two unplanned stops. The stand of aspens that I saw was still very vibrant. So we stopped and I spent about 10 minutes taking pictures (the one above is one of the HDR versions, processed in Photomatix). We also stopped at the north base of Wolf Creek Pass to get some pictures of the creek. Noone of those came out too well, but there was a good shot of the rock formations that I like.

I try to balance family and photography as much as I can when I am with the family, but sometimes it feels like I should try to do more on the photography side when we go certain places. How do you balance it?

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Using Photomatix to Blend Exposures

Photomatix Test 3
When you are shooting a room with a great view, it is a good idea to show that view, if you can. But that is more complicated when you think about the exposure levels outside versus inside the room. Since I was in an awesome location recently (the Park Hyatt in Beaver Creek, Colorado), I decided to use the property to do some practice on. I have posted a few images from this test in the Photography For Real Estate Flickr group (yes, it is a Flickr complement to Larry Lohrman’s excellent site/ blog) and have received some useful feedback from it.
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